Sapias Holding is looking for a creative, hands-on Digital Marketing & Content Specialist to support our businesses across diving, hospitality, retail and other service industries. In this full-time role on Bonaire, you’ll create engaging photography, video and social media content while supporting website management, SEO and digital advertising. Working closely with management and our teams, you’ll help strengthen our brands, connect with audiences and drive business growth.
Digital Marketing & Content Specialist
Reporting to Sapias Holding Management.
What you’ll be doing – Job Purpose
Are you a creative storyteller who understands how digital marketing drives business results? Sapias Holding is looking for a hands-on Digital Marketing & Content Specialist to support our businesses across diving, hospitality, retail and other service industries.
Create. Connect. Convert.
You will work alongside the management team and the different businesses within Sapias Holding. The main purpose of this role is to provide essential digital marketing, content creation and communication support to help us achieve our organisational mission: “To be recognised as the leading hospitality organisation on Bonaire.”
Through creative storytelling, strategic digital marketing and engaging content, you will help strengthen our brands, connect with our audiences and drive business growth.
Content Creation – 60%
- Produce professional photography and video content, including underwater content where possible.
- Plan, create, edit and publish social media content.
- Manage content calendars across multiple brands.
- Develop creative promotional campaigns and storytelling concepts.
- Monitor engagement, reach and social media performance.
Digital Marketing – 40%
- Maintain and optimize our websites.
- Improve organic search visibility through SEO.
- Support and optimize Google Ads and Meta Ads campaigns.
- Improve website usability, landing pages and conversion rates.
- Support email marketing and digital promotions.
- Monitor website traffic and campaign results, identifying opportunities for improvement.
Job credentials
Knowledge
- Proven experience in content creation, photography and videography.
- Practical experience with SEO, website management and digital marketing.
- Knowledge of editing and design tools such as Adobe Creative Cloud and / or Canva.
- Familiarity with CMS platforms, Google Analytics, Google Ads and Meta Ads.
- Driving Licence B.
Additional Skills (a Plus)
- Scuba diving certification and underwater photography experience.
- Hospitality, tourism or diving industry experience.
- Dutch language skills.
- Experience with conversion optimization and AI-powered marketing tools.
Attitude
- Independent, proactive and commercially minded.
- Comfortable working across multiple brands and priorities.
- Seek knowledge.
- Flexible to undertake all tasks.
- Be open and honest and ask for help when you need it
- Be self-motivated and reliable.
What we offer
- Full-time position on Bonaire, working with established brands.
- Unique work environment combining creative freedom with measurable marketing results.
- Close collaboration with Sapias Holding Management and operational teams.
- Clear and open communication.
- A varied and informal work environment.
Interested?
- Send your CV, portfolio or examples of previous work, and a short introduction outlining your experience in content creation and digital marketing to: